Audiobook: Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism

Sharpen your strategic thinking with this audiobook packed with groundbreaking ideas from a seasoned professional in strategy and management. Written clearly, concisely, and engagingly, these ideas are accessible to everyone.

This isn't a strategy textbook or a step-by-step guide. This is a book about the philosophy of business strategy, urging the reader to rethink their most fundamental assumptions about what business is, what strategic goals are, and what strategy itself means.

You won’t find any 2×2 matrices or business cases here. This book isn’t for those who want to master practical strategy techniques — it’s for those who want to think deeply and see what others cannot.

The goal of business is not to make a profit. The purpose of business is to build a great company by managing six Value Waves, creating value for six groups of stakeholders. Learn what strategy really means from this audiobook.

Svyatoslav Biryulin has spent his entire career in management. He served as a CEO for over 12 years. He has been serving as a board member for more than 10 years and as an independent strategy consultant for over 8 years. His experience is reflected in this book.

The audiobook is available in m4b format, suitable for many devices. Make sure this file type is compatible with your device before purchasing!

Narrated by AI.