Uniquation: Create Your Unique Product or Business Model
Stop competing. Start creating.
Build a product or business model so unique it has no direct competitors — and unlock explosive growth.
Don’t be like the rest. Don’t be better. Be unique.
In just 5 weeks, I’ll help you create your own product category, market niche, or business model. I've already done it for dozens of companies from different countries – now you can achieve the same result.
Uniquation: Create Your Unique Product or Business Model by Svyatoslav Biryulin
How it works:
The Uniquation program is a 10-step journey over the course of 5 weeks.
If you follow each step carefully and skip nothing, you’ll have at least a few breakthrough ideas for new products or business models by the end.
Here are the steps:
Week 1
- You’ll analyze your business through the lens of my “10 Market Dimensions” framework.
- You’ll use the same framework to map your market and analyze your competitors.
Based on the visual market map and my instructions, you’ll identify blind spots and red zones — a set of hypotheses for future customer interviews.
Week 2
- You’ll interview your customers — at least 5 interviews per project team member, using the provided templates and guidelines.
This will give you a stream of fresh insights. - You’ll cluster the insights in both visual and tabular form.
You’ll identify:- the most powerful positive insights
- the most critical negative insights
- the “grey zone” – insights that fall in between
Then you’ll rank them and build your Idea Bank — a working list of hypotheses for future changes in your product or business model.
Week 3
- You’ll create detailed customer portraits based on the insights, using my templates and guidance.
- You’ll research global best practices and discover breakthrough products and business models from your industry around the world — then enrich your Idea Bank with additional ideas.
Week 4
- You’ll run a rapid foresight session to explore the future of your industry and uncover more insights.
- You’ll build a CJM–10 Dimensions Matrix to identify growth opportunities — and further expand your Idea Bank.
Week 5
- You’ll run a structured ideation session using TRIZ, JTBD, and lateral thinking methods.
- You’ll analyze your Idea Bank and select the best ideas with the potential to drive breakthrough growth.
__________________________
You can choose from three tiers of participation.
First tier
At the first and most affordable tier, you’ll go through the program on your own.
Every Monday, for five weeks, you’ll receive a weekly assignment. Each assignment includes a written guide, a video walkthrough, and all the necessary templates and Miro maps.
Our experience running such programs shows that most participants complete the tasks successfully.
And if you ever get stuck, support is always just a message away.
Second tier
At the second tier, you’ll also get 5 hours of one-on-one online consulting.
We won’t just help you complete the 10 steps — you’ll have full access to our expertise in market creation and strategy.
Third tier
At the third tier, we’ll guide you through the entire project from start to finish.
We’ll go through every step with you, dive deep into every challenge, and help your team move forward with confidence.
Svyatoslav, the creator of this course, will personally lead two in-depth, two-day workshops with your team.
This tier guarantees the highest impact and maximum results.
Program dates
The program runs from June 9 to July 7.
Register by May 25 and get 20% off with early booking.
Pricing
First Tier
Early bird (until May 15): $900 per team
Regular price (after May 15): $1,125 per team
Paid subscribers to my Strategic Seeing newsletter can join the program at a discounted rate until June 9.
Second Tier
Early bird (until May 15): $1,900 per team
Regular price (after May 15): $2,375 per team
Paid subscribers to my Strategic Seeing newsletter can join the program at a discounted rate until June 9.
Third Tier
If you're interested in the full-support option, please contact us to discuss pricing.
It's time to act!
Choose your Tier, buy the subscription and begin your journey to a better future for your company.
Q&A
Q: What kinds of support can I get along the way?
A: You will have my email address and WhatsApp chat to ask for support with any problem that may occur.
Q: Can I upgrade my Tier during the process if I realize I need it?
A: Yes, you can do that by paying the difference between the tiers at any time.
If you have any other question, contact us and we'll be happy to answer them.
About the author:
Svyatoslav Biryulin is a seasoned CEO and strategy consultant with over 10 years of management experience. He has 26 years of leadership experience in manufacturing and trading companies, including businesses with up to 3600 employees, and has been serving on boards of directors since 2012.
Svyatoslav is the author of a famous book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism and numerous articles on strategy and management.
By joining the program Uniquation: Create Your Unique Product or Business Model, you’ll get a rare opportunity to create your own market — and step out of direct competition with other companies.