Customers – what's on their minds?

This mini-anthology is a collection of articles written by Svyatoslav Biryulin for his newsletter, Strategic Seeing.

It’s all about one thing: customers and their needs.
What are “needs,” really? How do you uncover them? And how can you use that insight to build successful products and business models?
Find out in this anthology.

You can subscribe to the newsletter here and learn more about Svyatoslav and his work on his website. Enjoy the read!